Cards on the table: CO2-Footprint 

The CO2 footprint is an environmental parameter that provides information about a product's total CO2 emissions throughout its lifecycle. For enlightened consumers, who are the multipliers and opinion-formers in society, the CO2 footprint is becoming an increasingly important argument in their buying decisions. We use a "cradle-to-cradle" lifecycle assessment model, which maps the entire lifespan of a packaging product from the raw materials through to when it is recycled. This enables us to evaluate individual alternative options and scenarios for our customers and work with the bottling company to develop the optimum packaging solution.