Glass Hallmark

All of us are striving for a more sustainable future. Throughout Europe, people are stepping up their efforts to reduce their ecological footprint. Their expectations are crystal-clear: businesses should be doing more to help them make more sustainable choices.

The glass packaging industry has long been a trusted partner that helps businesses and private individuals to fulfill these wishes. Glass is recyclable, and it protects the integrity of the product inside. If we are to work together to bring about a more sustainable future, we must remind the world of what it already loves about glass, and of the valuable part it can play in turning this vision of the future into a reality. This is why the Glass Hallmark has been created.

What the Glass Hallmark stands for

The glass hallmark is a movement to help raise awareness among consumers that choosing glass is something they can do, today, to ensure a more sustainable tomorrow.

It is also a trademarked communication tool designed by the industry to promote the “recyclability” and “inertness” qualities of glass as a material. It represents the ability of the container glass on which the mark is put to be recycled and to optimally preserve the content as a result of its inert nature. It can be used on every glass container irrespective of the way in which this glass container was manufactured, unless in a way that prevents the glass container concerned to be recyclable.

The glass hallmark does not express or claim any other product-related characteristic. It is not an official certification stamp. More specifically, the glass hallmark does not constitute any other environmental claim implying in any way that, for example, the glass container concerned contains a minimum percentage of recycled glass or that it is effectively recycled at the end of its life.

Why use the Glass Hallmark as a brand?

The main benefit to brands is having a symbol to easily communicate their own packaging sustainability commitments towards consumers.

By communicating on the point of difference of glass packaging, brands can boost the environmental, social and economic sustainability value of the overall product offer.

The Glass Hallmark resonates with consumers as a symbol that effectively conveys the sustainability and recyclability of glass while keeping the health safety features no matter how often the glass has been recycled.

Consumers selected this design as the most effective in communicating glass' environmental, health and product benefits.

How to use the Glass Hallmark as a brand?

Include the Glass Hallmark on your products packaged in glass to help encourage consumers to recycle.

Use the Glass Hallmark in your communications materials – website, social media, brochures, etc. – to help drive awareness of the infinite recyclability of glass. Download our toolkits.

Collaborate on communications initiatives to improve the recycling rate of glass across Europe.

Do you have a question about the Glass Hallmark or would you like to use the Hallmark on your brands packaging or in your communication? Download the toolkits or contact us.